About FHA
Bridging clinical relevance with regulatory rigor.
Frank Healthcare Advisors (FHA) is a specialized consultancy guiding innovators of AI-enabled medical devices and diagnostics from early concept through regulatory clearance, clinical validation, reimbursement, and adoption.
Overview
About Frank Healthcare Advisors
We integrate regulatory science, clinical evidence, and AI/ML product development with a strong emphasis on due diligence, critical path management, and strategic decision-making frameworks that de-risk development for start-ups and investors. Our expertise spans FDA, BDD, CLIA/MolDx, CPT coding, clinical study design / biostatistics, and global digital-health policy, enabling us to design strategic pathways that accelerate time to market.
With decades of leadership in agency engagement, clinical research, and healthcare innovation, FHA brings both strategic clarity and operational rigor to help companies navigate the evolving landscape of digital medicine.
Focus areas
- Regulatory science
- Clinical evidence
- AI/ML product strategy
- Reimbursement and adoption
What drives FHA
Regulatory science, clinical evidence, and AI/ML product strategy — practiced as one discipline.
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Our Mission
FHA's mission is to guide innovators of AI-enabled medical devices and diagnostics from early concept through regulatory clearance, clinical validation, reimbursement, and adoption. Our work integrates regulatory science, clinical evidence, and AI/ML product strategy to accelerate safe, trusted, and commercially viable healthcare innovation.
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Who We Are
Frank Healthcare Advisors is a collective of seasoned leaders in regulatory science, AI-enabled device development, clinical and statistical evidence generation, and global health technology innovation. Led by Dr. Richard Frank, a nationally recognized authority on AI policy, CPT coding, and evidentiary standards, the team combines executive-level industry experience with hands-on expertise across R&D, clinical trials, regulatory submissions, and reimbursement strategy.
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Why Choose Us
FHA combines policy leadership, regulatory depth, biostatistical rigor, and real-world product development experience across AI-enabled devices, diagnostics, and digital medicine. We de-risk development using proven frameworks — including critical path mapping, workflow optimization, and decision-driven planning — that align technical, clinical, regulatory, and payer requirements.
Advisors
Team
Open any card for the full bio.

Richard A. Frank, MD, PhD
Founder & Principal
Medical scientist specializing in clinical evidentiary standards for regulatory oversight; coding, coverage, and payment; and adoption in clinical practice.
Dr. Frank has conducted more than 100 clinical trials over 40 years in the pharmaceutical and device industries and gained approvals and clearances to market drugs and devices by direct engagement of FDA review committees as well as National Coverage Decisions and Coverage with Evidence Development by direct engagement of CMS. He has served as the non-voting industry representative on FDA Advisory Committees and is experienced in giving expert testimony to MEDCAC, USPSTF, IAEA, Congressional Committees of Jurisdiction, World Bank, and the World Health Assembly. Dr. Frank is an Expert-in-Residence of a Venture Capital Fund. He chaired the AI Working Group of the AMA's Digital Medicine Payment Advisory Group, which authored the AI Taxonomy accepted as Appendix S of the CPT Code Set, and now serves as a voting member of the CPT Editorial Panel.
Specialties
Accolades
- More than 100 clinical trials over 40 years in the pharmaceutical and device industries
- Voting member of the CPT Editorial Panel
- Chaired the AI Working Group of the AMA's Digital Medicine Payment Advisory Group, which authored the AI Taxonomy accepted as Appendix S of the CPT Code Set
- Non-voting industry representative on FDA Advisory Committees
- Expert-in-Residence of a Venture Capital Fund

Alicia Y. Toledano, Sc.D.
Principal Consultant, Biostatistics
Biostatistician specializing in design and analysis of clinical studies of medical diagnostic devices supporting FDA premarket approval (PMA) and 510(k) submissions.
Dr. Toledano has more than 30 years of experience designing and analyzing clinical studies — 13 in academia and 19 as an independent consultant. She has successfully led several companies through multi-year projects from initial planning discussions with FDA, through study designs and statistical analyses, to PMA approvals and 510(k) clearances. Dr. Toledano has also served on FDA Medical Device Advisory Committees since 1998. She holds a Doctorate in Biostatistics from the Harvard School of Public Health.
Specialties
Accolades
- More than 30 years of experience designing and analyzing clinical studies
- Led companies from initial FDA planning discussions through PMA approvals and 510(k) clearances
- Member of FDA Medical Device Advisory Committees since 1998
- Doctorate in Biostatistics, Harvard School of Public Health

Shannon Campbell, PhD
Clinical & Regulatory Strategy
Medical-device and diagnostics executive specializing in clinical, regulatory, and commercialization strategies for AI-enabled SaMD and advanced imaging and diagnostic technologies.
Dr. Campbell brings more than 20 years of experience guiding medical-device and diagnostic products from innovation to market adoption, integrating clinical, regulatory, and commercial strategy. She currently serves as a Principal Consultant with Frank Healthcare Advisors, supporting companies developing AI-enabled diagnostics and software products. Previously, Dr. Campbell was Vice President of Medical & Clinical Affairs at Optina Diagnostics, where she led regulatory and clinical strategy for AI-based retinal diagnostics, established a 20+ site global clinical network, implemented a compliant QMS, and secured 510(k) clearance. Her earlier roles include senior leadership positions at Klox Technologies and Covidien RMS, where she built ISO-aligned R&D frameworks, established clinical departments, expanded innovation pipelines, and led evidence-generation programs that enabled successful product launches and strengthened reimbursement positioning. Dr. Campbell earned her PhD in Physiology from the University of Melbourne and is fluent in English and French.
Specialties
Accolades
- More than 20 years guiding medical-device and diagnostic products from innovation to market adoption
- Secured 510(k) clearance for AI-based retinal diagnostics as VP of Medical & Clinical Affairs at Optina Diagnostics
- Established a 20+ site global clinical network and implemented a compliant QMS
- PhD in Physiology, University of Melbourne

Luca Bogoni, PhD
Principal Consultant, AI/ML Imaging
Healthcare innovation leader specializing in AI/ML-driven medical imaging devices across X-Ray, CT, MRI, and PET, strategic product development, and clinical trial design.
Dr. Bogoni has over 25 years of experience transforming healthcare delivery through innovative technologies. He has held leadership roles at Carestream and Siemens Healthineers, overseeing multidisciplinary teams and managing portfolios that included groundbreaking AI solutions like Dynamic Digital Radiography and AI diagnostic systems for lung and colon (lungCAD and colonCAD). His expertise spans the full product lifecycle and has secured regulatory approvals (e.g., 510(k), CE), designing clinical trials, and fostering global partnerships with key opinion leaders and institutions. An inventor with 38 patents and 76 publications, Luca has driven initiatives that improved outcomes for conditions like COPD, pulmonary embolism, and lung fibrosis.
Specialties
Accolades
- Over 25 years transforming healthcare delivery through innovative technologies
- Leadership roles at Carestream and Siemens Healthineers
- Inventor with 38 patents and 76 publications
Client Outcomes
Case Studies
Strategic FDA Engagement Accelerates Regulatory Progress
Client: Early-stage medical technology company
Aligning Clinical Evidence Strategy with Regulatory Approval and Market Access
Client: Emerging diagnostics company